Company Bangkok · Thailand

It's the other way round.

Most insurtech is technologists guessing at insurance. Instly is the other way round: founded by Mo Buglow — twenty-five years inside international health insurance, on the broking side, the underwriting side, and as a long-term expat buying this cover himself. We build the technology — we don't underwrite, and we never contact your clients.

Headquartered in Bangkok, Thailand.

  • Jul 2024Instly Co., Ltd. founded in Bangkok, Thailand.
  • 2025The Engine ships — Quote, Scout, Wallet and Vita go live.
  • 202632 insurers structured — 23 international, 9 Thai for the local market.
  • 2026Instly Labs opens — robotics and embodied AI R&D.
Founder & team Who builds Instly

Built by people who have done the job.

Instly is founder-led and operated from Bangkok. Everyone listed here is a real, named person you can verify on the third-party profiles linked below.

Mo Buglow, Founder and CEO of Instly Technologies

Mo Buglow

Founder & CEO · Director, Instly Co., Ltd.

Twenty-five years inside international health insurance — broking, underwriting, and as a long-term expat buying the cover himself. Founded Instly in Bangkok in July 2024 to build the pricing and servicing infrastructure the industry never had.

Alan Westhead, Advisor to Instly Technologies

Alan Westhead

Advisor · Health & Benefits

Former Managing Director, Health & Benefits for Central & Eastern Europe, Middle East & Africa at WTW (Willis Towers Watson). Advises Instly on insurer relationships, group benefits and international health distribution.

Company Registered entity & public records